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NHL on NBC TV ratings up 8%


AGonzalez11
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Encouraging news for NBC's National Hockey League telecast on Sunday (Atlanta-Philadelphia, Colorado-Detroit and Dallas-Anaheim). It earned a 1.3 overnight rating (percentage of TV households tuned in), up 8 per cent from 1.2 for the same telecast last season. It was up against stiff competition: Tiger Woods winning the Buick Invitational on CBS, and San Antonio Spurs-Los Angeles Lakers in overtime on ABC.

 

also, as mark cuban points out for us, the NHL on NBC beat NCAA basketball on CBS this weekend. Versus' TV ratings have also been up 6% this season. the all star game created some bad presss but it's silly to compare a game nationally televised to a game on a cable station.

 

there will be no magical cure for the NHL's poor TV ratings, but this is a step in the right direction.

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Like the quote says, the ratings for this single date last year were 1.2. The games on that Saturday afternoon were Penguins vs. Rangers, Stars vs. Red Wings, and Lightning vs. Flyers.

 

This time around, on our first Sunday without football in five months, the rating for a whole different slate of games with a later start time was a whopping 1.3.

 

I mean, I guess it is technically an 8% gain, but ...

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Like the quote says, the ratings for this single date last year were 1.2. The games on that Saturday afternoon were Penguins vs. Rangers, Stars vs. Red Wings, and Lightning vs. Flyers.

 

This time around, on our first Sunday without football in five months, the rating for a whole different slate of games with a later start time was a whopping 1.3.

 

I mean, I guess it is technically an 8% gain, but ...

 

Do you expect the ratings to magically jump from 1.2 to 10?

 

the ratings were better than College BBall, which most people, for whatever reason, assume is a more popular sport than the nhl.

 

the attendance numbers have improved league wide, local tv ratings have improved league wide, and although it may not be impressive, the national numbers are improving as well.

 

what does that spell out? the league is on the rise, like it or not. it's good timing as well considering some other sports are going through rough patches of their own.

 

 

 

 

8% is nothing to blow your load over when there's very little competition from the other sports at the same timeslot.

 

 

It was up against stiff competition: Tiger Woods winning the Buick Invitational on CBS, and San Antonio Spurs-Los Angeles Lakers in overtime on ABC.

 

 

 

that may not be the nfl - but the nba can't compete with football either, so what's the point of even discussing that?

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The NHL extended its deal with Versus. This should give Comcast a handle on getting Versus on more basic services with Cablevision, Time Warner, and Dish Network. DirecTV and Comcast already offer it to all their customers.

 

The NHL next needs to extend their deal with NBC to make it a true Game of the Week with a weekly broadcast on NBC every week of the season.

 

The NHL can only go up from here as Versus and NBC build up their audiences. ESPN was not going to solve this, only hard work can. Versus and NBC have made big commitments to the NHL in terms of HD. Versus is doing every game in HD now I believe, and they may have it ready for the playoffs so they can carry the CBC HD coverage of those games.

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So ratings are up 8% on NBC and down 76% on VS and Bettman signs a three year deal with VS. Makes sense.

 

The ratings on Versus are up 6%. Only the all star game was down 76% - and you're comparing a game broadcasted on ABC (national television) against a game broadcasted on Versus (cable network....which a good number of NHL fans don't get) it's a pointless stat really.

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The Versus deal is not bad for the NHL. Comcast will grow the channel.

 

The PGA Tour recently moved many events to The Golf Channel, sister channel to Versus, and I don't hear the complaints in the press there.

 

The big thing for the NHL is increasing ratings on the regional sports networks and getting NBC to enlarge their deal. BTW, NBC is offering some compensation for NHL rights this time around in the extension offer to 2010-2011.

 

NBC likes having the NHL because it is alot easier for them come a Winter Olympic.

 

BTW, Versus and Yahoo! have teamed up with Comcast to offer extra coverage of NHL games online for free to anyone with broadband: http://sports.yahoo.com/nhl

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