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Fox Sports Florida to become Bally’s Sports Florida?


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1 minute ago, rmc523 said:

I don't even know what Bally's is lol.....I thought they were talking about the gym.

 

They seem to have no idea what they're doing.

It is a casino, part of the Caesars family of casinos.

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1 hour ago, rmc523 said:

I don't even know what Bally's is lol.....I thought they were talking about the gym.

 

They seem to have no idea what they're doing.

Good old Bally's.

Ballsy Bally's.

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1 hour ago, rmc523 said:

I don't even know what Bally's is lol.....I thought they were talking about the gym.

 

They seem to have no idea what they're doing.

It's not the gym? Man I thought it was the gym too. lol

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3 hours ago, rmc523 said:

I don't even know what Bally's is lol.....I thought they were talking about the gym.

 

They seem to have no idea what they're doing.

I think this very thread here -- giving visibility and name recognition to the brand -- is precisely why companies buy naming rights. This whole forum now knows about their casino.

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18 minutes ago, Photo-Realistic Billy said:

I think this very thread here -- giving visibility and name recognition to the brand -- is precisely why companies buy naming rights. This whole forum now knows about their casino.

 

6 minutes ago, SonOfJack said:

85 million well spent 

Yeah, calling this a good deal from Bally’s perspective is a massive understatement. People pay around that for stadium naming rights, and this is more like buying naming rights to a team itself (ex. Bally’s Marlins)...Incredible deal for them.

It’s Sinclair that has me has me scratching my head.

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It’s not such a great deal for Bally’s.

Even though the $85 Million for 10 Years looks great there is item at the bottom of these articles that you’ve missed.

Sinclair acquires 15 Percent of Bally’s

AND

Sinclair has an option to acquire ANOTHER 15 PERCENT if they meet certain financial performance metrics.

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3 minutes ago, MarlinsFan19 said:

Sinclair has an option to acquire ANOTHER 15 PERCENT if they meet certain financial performance metrics.

It says they have an option to acquire more, but doesn't state it'd be another 15 percent in the article I saw. Which article shows that specific detail?

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4 minutes ago, MarlinsFan19 said:

It’s not such a great deal for Bally’s.

Even though the $85 Million for 10 Years looks great there is item at the bottom of these articles that you’ve missed.

Sinclair acquires 15 Percent of Bally’s

AND

Sinclair has an option to acquire ANOTHER 15 PERCENT if they meet certain financial performance metrics.

Definitely explains the hometown discount on the naming rights.

However, If that’s the case then they’ll have a pretty deep well of new funding in the mix in exchange for a minority stake (even if they exercise the option for the other 15%) to ride them through what is inevitably going to be a recession that probably would have sunk them otherwise. 

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46 minutes ago, marlinsmaniac said:

Definitely explains the hometown discount on the naming rights.

However, If that’s the case then they’ll have a pretty deep well of new funding in the mix in exchange for a minority stake (even if they exercise the option for the other 15%) to ride them through what is inevitably going to be a recession that probably would have sunk them otherwise. 

I agree, 

There situation in the boardroom is basically:

Q: We bought these networks for way over their actual value. Teams are asking for more money with each contract renewal and Cable Companies and vMVPDs aren’t tolerating future price increases. How do we get our margin back?

Answer: Use Sports Gambling as a major source of new passive income by:

1. Renaming the networks after a sportsbook and obtaining Naming Rights Fees.

2. Taking an equity stake in major casino player which could pay off in much the same way as when a team gets an equity stake in an RSN. 
Note: If the Marlins could get an equity stake in a new TV deal it would help their value tremendously.

 

Sinclair gets a big boost in value to the Networks because they now own 15% (potentially 30%) of Bally’s and they don’t have to operate a sportsbook in order to benefit (They’re letting Bally’s deal with the day-to-day sportsbook operations.

Ballys gets a HUGE marketing presence on the RSN’s that can’t be underrated and will be featured on Sinclair’s 150+ broadcast stations as well which gives them visibility to a wider audience.

 

It’s a WIN-WIN as long as Sinclair can keep the RSNs afloat.

 

BTW, Bally’s Sports Florida will sound ridiculous.

Edited by MarlinsFan19
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9 hours ago, Photo-Realistic Billy said:

I think this very thread here -- giving visibility and name recognition to the brand -- is precisely why companies buy naming rights. This whole forum now knows about their casino.

Oh sure, companies wouldn't pay for it if it didn't work.

For a company like Bally's, it's obviously reaching people that otherwise might not know about it.

For something like Coca-Cola or American Airlines, it's more to keep them on people's minds, as you'd have to be living under a rock to not know companies like those.

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12 hours ago, rmc523 said:

For something like Coca-Cola or American Airlines, it's more to keep them on people's minds, as you'd have to be living under a rock to not know companies like those.

Sometimes I wonder why a company like Coca Cola or McDonalds even advertises as much as they do. Ever realize that Starbucks produces virtually zero commercials? They don't need to.

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2 hours ago, SilverBullet said:

Sometimes I wonder why a company like Coca Cola or McDonalds even advertises as much as they do. Ever realize that Starbucks produces virtually zero commercials? They don't need to.

Literally only to keep them on your mind.

 

Starbucks I think is different, though, in that they don't have major competition for "specialty" coffee, whereas Coke has Pepsi, McDonalds has Burger King/Wendys, etc.

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2 hours ago, rmc523 said:

Starbucks I think is different, though, in that they don't have major competition for "specialty" coffee, whereas Coke has Pepsi, McDonalds has Burger King/Wendys, etc.

That's true I guess about having more competition but even then I don't think Coke and McDonald's are going to go out of business without ads.

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10 hours ago, SilverBullet said:

Sometimes I wonder why a company like Coca Cola or McDonalds even advertises as much as they do. Ever realize that Starbucks produces virtually zero commercials? They don't need to.

Thing with Starbucks is they hit the holy grail of marketing for a brand: it became “cool”. And the people who buy it flaunt it all over social media providing not only free FaceTime for the brand, but also credibility and FOMO from those who also want to post their PSL on their story to look “cool”.
 

Apple is another company in that realm despite an uptick in their commercials the last couple years since they started debuting new products. People “keeping up with the Jones’”works a lot better than a 30 second spot on lifetime lol

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