April 7, 200917 yr http://blogs.trb.com/sports/custom/busines...ate_no_243.html Relevant quote: The ballpark is already part of the fabric at Dolphin Stadium. The team showed a video on the scoreboard with renderings by architecture firm Populous, the new name for architecture firm HOK Sport. And the left field wall, which for the past five and half seasons has been covered by a giant Miccosukee Tribe of Indians of Florida advertisement, is now back in Marlins? hands. The tribe didn?t renew and now the team is using the wall to advertise its Super Saturday concerts; inaugural season in 1993; two World Series championships in 1997 and 2003; and projected 2012 ballpark opening. But Samson?s favorite part is the ballpark rendering and the words ?Priority Seating for the New Marlins Ballpark @ Marlins.com. ?I?ve been waiting for six years to get the ballpark seating priority,? Samson said. ?It?s been my dream, from the beginning. Reflecting the history was always something we?ve tried to do, this is the year we were able to do it.? Samson said if the team received ?an offer we can?t refuse,? he could see giving over advertising space, but he said the new ballpark seating reference is more valuable. ?The benefits we can derive, by having people buy tickets, priority in the new ballpark, is far greater than what we can get for an outfield wall,? he said.
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