A first half filled with triumphs

07/11/2003 12:49 PM ET

MIAMI -- In addition to surging on the field as Major League Baseball arrives at the Midsummer All-Star Break, the Florida Marlins have scored significant increases in attendance, television ratings and corporate partnerships in 2003, according to the club' mid-season business report.

Through 43 home dates, Marlins attendance is up 33 percent from 2002 while local television ratings of Marlins games on Fox Sports Net have increased 15 percent from last season.

"Most of the credit for our increased success goes to the fans and our business partners who recognize the enjoyment and benefits of making South Florida truly a Major League market in many ways,� said Marlins' Owner Jeffrey Loria. "They are just as committed as we are to making this relationship a long-term success, and we greatly appreciate their support. We are going to continue to work hard to earn it."

In addition to attendance and ratings increases, the Marlins increased the number of corporate partners from 25 to 77 companies. Main sponsors include Budweiser, Tropicana and Keyes Realty, which earn promotional benefits such as stadium signage and other recognition at the ballpark, messages on game broadcasts, player appearances, season tickets for employees and customers, and many more opportunities.

"This year is our organization's first true opportunity to reconnect with our fans, the business community and all of South Florida," said Marlins President David Samson. "We still have a lot of work and long way to go, but the Marlins remain committed to a long successful relationship with South Florida, and it's extremely gratifying to see and report the positive progress with so many good people willing to 'get back in the game.'"

The team's performance on the field -- climbing into the thick of the postseason race -- is a clear factor in enhanced support, but Samson gives a great deal of credit to all the members of the organization.

"Customer service reps can't hit a John Smoltz fastball and our sales staff can't throw one past Barry Bonds, but they were working just as hard to make believers of our community even while the team was struggling on the field early in the season," Samson said.

The Marlins also invested in an increased and innovative marketing campaign with numerous community-oriented events launched at the start of the 2003 season, as well as boosting support to the community through the club's non-profit foundation. This year the foundation will provide more than $1 million worth of support to South Florida charities, youth organizations and schools.

For more information, visit www.floridamarlins.com or call 305-626-7400.