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101.5 shaking up the radio market


CapeFish
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Goldstein's new main assignment will be as WQAM's play-by-play announcer for the Florida Panthers, something he's likely to supplement with weekend talk shows. David's main duties will continue as play-by-play announcer for the Dolphins, while Rose may leave WQAM. Station sources said he may move to a proposed all-sports station, WAXY-AM 790.

 

Ever since Don Strock and FIU came to WAXY 790, 101.5 Lite FM's AM sister station, there have been huge rumors that WAXY would go to sports. Even though WAXY couldn't come to a deal with Foster to become THE FAN (that went to 1400), ESPN may come to a deal with WAXY.

 

This will be interesting to watch and a bidding war between ESPN and Clear Channel for the Marlins, with WQAM mixed in there, could be very beneficial to the Marlins who get an estimated $3 million a year from WQAM now and could command $5 million easily.

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Oooh LiteFM going to ESPN? I actually listen to that station late at night to fall asleep, but I'd much rather listen to ESPN Radio.

486245[/snapback]

No, Lite FM's AM station 790 going to ESPN Radio. 101.5 and 102.7 will both stay the same, but they could promote this new station and any teams they get (like the Marlins) could air on the AM and possibly the FM.

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Oooh LiteFM going to ESPN? I actually listen to that station late at night to fall asleep, but I'd much rather listen to ESPN Radio.

486245[/snapback]

No, Lite FM's AM station 790 going to ESPN Radio. 101.5 and 102.7 will both stay the same, but they could promote this new station and any teams they get (like the Marlins) could air on the AM and possibly the FM.

486251[/snapback]

Oh ok.

Got it :thumbup

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