dolphins. since everyone loves the nfl, the fins are here to stay

heat. shaq will be without a doubt the biggest draw in miami

marlins. just got jumped by the heat

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...

...

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panthers. miles behind everyone else

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just becouse the heat got shaq, they jumped the marlins?

THE HEAT STILL SUCK!!!!

they win nothing this year, and the marlins will be in a playoff hunt the rest of the season.

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this is about the teams popularity, and shaq is the most popular athlete in town now. just ask the miami heat ticket office. ask them if the teams popularity has gone up.

plus, THE HEAT DONT SUCK! theyre going to have a legit shot this year to make the finals

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lmao, the finals??? uh NO

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you fool. they just got shaq. the most dominant player in the league

who do they have to compete with? one, maybe two teams. in the east, of course they have a chance

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SHAQ, along with kobe and payton and malone ect, couldnt even beat the pistons and got a 5 game sweep handed to them in the finals. what makes you even Think that heat have a chance??????????????

Wade = Magic

Jones = Worthy

D.wright = KG in 3-4 years.....

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You're insane.

Wade = Magic

Jones = Worthy

D.wright =? KG in 3-4 years.....

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You're insane.

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im hoping he's talking about their roles in comparison to the showtime lakers and not actually saying they have the same talent.

 

if he's actually saying wade is the 2nd coming of magic and jones the 2nd coming of worthy than yeah he's out of his f***ing mind.

this will be always? be teh dolphins? town? but? now? this s*** is turning into? shaq town......

 

this city? expects? championshiops? and? phinz? aint doing it......

 

heat? and marlins? right? now are? even? and? are? pretty? close on passin? the phins? most? def? the? heat

 

cuz? the AAA? is gonna be the place to be? when? b.ball season begins? the clebs? the pretty? hoez..... awwwwwwwe? man? where the? f***? is my shaq heat jersey......

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translation please

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This will always be the Dolphins' town. But now [Miami] is turning into Shaq's town.

 

The city [of Miami] expects a championship but the Dolphins aren't doing it.

 

[The] Heat and the Marlins right now are even and are pretty close on passing the Dolphins. [it would] most definitely [be] the Heat.

 

Because the AAA is going to be the place to be when basketball season begins. The celebrities, the pretty women.... AWWWWWWE man, where the [explitive] is my Shaq Heat jersey...

1. dolphins

2. heat, cuz of shaq

3. marlins

4. panthers

 

despite the world series win, still nobody gives a s*** about the marlins down here.

this is a non issue. All 4 teams now have agreements with each other and tv rights are locked up for all 4.

this is a non issue. All 4 teams now have agreements with each other and tv rights are locked up for all 4.

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no body cares about that s***. we're just talking about who we feel is the most popular franchise at this point.

this is a non issue. All 4 teams now have agreements with each other and tv rights are locked up for all 4.

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no body cares about that s***. we're just talking about who we feel is the most popular franchise at this point.

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The answer is Dolphins, Marlins, Heat, and Panthers. Studies are done every year and it has always been this way.

 

Dolphins around 58% of fandom, Marlins at 50%, Heat in the 30's and Panthers in the 20's.

 

NFL: Dolphins, Cowboys, and Bucs are 3 biggest NFL fan bases in SoFla

MLB: Marlins, Braves, and Yankess are 3 biggest MLB fan bases in SoFla

NBA: Heat, Lakers, and Knicks are 3 biggest NBA fan bases in SoFla

NHL: Panthers, Rangers, and Canadiens are 3 biggest NHL fan bases in SoFla

 

I got these numbers from the SoFla Biz Journal.

this is a non issue. All 4 teams now have agreements with each other and tv rights are locked up for all 4.

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no body cares about that s***. we're just talking about who we feel is the most popular franchise at this point.

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The answer is Dolphins, Marlins, Heat, and Panthers. Studies are done every year and it has always been this way.

 

Dolphins around 58% of fandom, Marlins at 50%, Heat in the 30's and Panthers in the 20's.

 

NFL: Dolphins, Cowboys, and Bucs are 3 biggest NFL fan bases in SoFla

MLB: Marlins, Braves, and Yankess are 3 biggest MLB fan bases in SoFla

NBA: Heat, Lakers, and Knicks are 3 biggest NBA fan bases in SoFla

NHL: Panthers, Rangers, and Canadiens are 3 biggest NHL fan bases in SoFla

 

I got these numbers from the SoFla Biz Journal.

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thats cool. thats thats what this thread is asking.

 

like i said earlier, right now i feel the heat passed everyone including the dolphins but the dolphins will reclaim the top spot once football season starts. whether the marlins pass the heat again this year depends on what happens in the 2nd half.

Dolphins

Heat / Marlins

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...

...

Panthers

this is a non issue. All 4 teams now have agreements with each other and tv rights are locked up for all 4.

458935[/snapback]

 

no body cares about that s***. we're just talking about who we feel is the most popular franchise at this point.

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The answer is Dolphins, Marlins, Heat, and Panthers. Studies are done every year and it has always been this way.

 

Dolphins around 58% of fandom, Marlins at 50%, Heat in the 30's and Panthers in the 20's.

 

NFL: Dolphins, Cowboys, and Bucs are 3 biggest NFL fan bases in SoFla

MLB: Marlins, Braves, and Yankess are 3 biggest MLB fan bases in SoFla

NBA: Heat, Lakers, and Knicks are 3 biggest NBA fan bases in SoFla

NHL: Panthers, Rangers, and Canadiens are 3 biggest NHL fan bases in SoFla

 

I got these numbers from the SoFla Biz Journal.

 

 

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i would like to see a new poll done in a couple of weeks but the heat might be in the mid to high forties. i'm surprised to see the marlins only 8 points behind the dolphins. i couple of disappointing seasons by the dolphins a a couple good season by the fish and their could be a shift or stalemate in that pole.

Actually trends since Loria came in have the Marlins overtaking the Dolphins within 5 years easily with status quo. The Heat still have a while to go to reach 40%

Alot of people answered that they weren't NBA or NHL fans, hence the low percentages. Baseball and Football teams tend to enjoy more mass appeal.

Here is the 2000 stats, let me find 2003

http://www.bizjournals.com/southflorida/st.../26/story1.html

Here is 2002

http://southflorida.bizjournals.com/southf.../11/story3.html

EXCLUSIVE REPORTS

From the November 8, 2002 print edition

Dolphins, Marlins lead in sports fan loyalties

Alexis Muellner

Nearly a third of loyal Miami Dolphins fans don't know about the 1972 Super Bowl-winning "perfect season" team. Almost a quarter of Dolphins fans think Winn-Dixie is the official supermarket of the team, even though the market chain spends no money on sponsorships.

 

The Florida Marlins have the second-most loyal fan base in South Florida despite public perceptions to the contrary, and there are more Miami Heat fans living in Broward County than in Miami-Dade County.

 

Those are some of the findings in the latest Business Journal Sports & Sponsorships Report, which attempts to explore sports marketing trends in one of the most competitive sports, leisure and entertainment markets in the United States.

 

How big a fan base?

 

Respondents were asked which teams they follow as loyal fans. They were allowed to name more than one team.

 

The Miami Dolphins led the pack at 58 percent.

 

Ask team managers though, and they will tell you they have stats that say 70 percent of all South Floridians ? about 3.5 million people ? are Dolphins fans, said Jim Ross, senior VP of marketing for the Dolphins and Pro Player Stadium.

 

"We found out we are doing pretty well," he said. "We have a strong brand, good sales, and revenues are strong, but we can do better."

 

The sense of urgency and introspection in Dolphins-land was bolstered in the past few years after the team suffered a black eye when it didn't sell enough tickets in time to lift TV blackouts for two playoff games. That was a national news story.

 

So the Dolphins did extensive research of their own this year. Working with the Jupiter-based firm Insights, the team spent six months gathering data from a series of focus groups and a quantitative study. Working with the National Football League, it sought to answer a range of marketing questions, including why season ticket holders didn't buy playoff tickets.

 

"We don't want that to happen again," said Ross, who was reluctant to get specific about the action plan revealed in the team's research. The study ? the first of its kind in the league ? is being used as a model for other teams around the NFL.

 

"The Dolphins brand in general is one the league feels pretty good about," Ross said.

 

In other established sports markets, such as Boston or Chicago, part of the motivation of buying season tickets is to have access to post-season playoff games. Here, that wasn't the case, Ross said.

 

"We wanted to get a handle on that overall so we focused on season ticket holders who didn't come back," he said.

 

The numbers for fan loyalty of the Florida Marlins surprised researchers.

 

In a poll taken during baseball season, the Marlins were chosen by 50 percent of respondents ? more than the Miami Heat, the Florida Panthers or the Miami Sol.

 

"The numbers do suggest that there is a market for baseball that needs cultivation," said Scott Becher, president of Sports & Sponsorships in Miami Beach. "Given that the fan base exists, the Marlins' challenge this year is to convince fans not only that the team is committed to playing competitive baseball in South Florida for years to come, but also that the experience they provide at the stadium is a great value."

 

New owners did little to market the team this year, but that will change next year. The team has beefed up its sales staff, adding at least a half dozen to a group that had dwindled to two people.

 

And it plans to be more customer friendly in 2003. One example: It will give out free hot dogs on opening day ? a contrast to last year when the stadium ran out of hot dogs. The team's owner, art dealer Jeffrey Loria of New York, is planning some studies to understand fans better.

 

"We haven't done a specific poll that examines loyalty," said P.J. Loyello, VP of communications for the Marlins.

 

After a long search that included more than a dozen advertising agencies, the team last week selected ad agency HDC in Fort Lauderdale and RBB Public Relations in Coral Gables to develop a $2.5 million campaign for 2003. And it is likely the Marlins will start doing some research, Loyello said.

 

But for now, there are some positives to be gleaned despite the team finishing just a few thousand seats from dead last in league attendance this year.

 

"One informal poll out there has been the ratings on English radio and English and Hispanic TV," Loyello said. "All three have gone up, so you know people are out there listening and watching and that's half the battle."

 

Where they live

Data showed that the largest portion of the Miami Dolphins' loyal fans live in Miami-Dade, followed by Broward and Palm Beach.

 

"But Miami-Dade, as a rule, is less interested in these sports, including the Miami Sol, than Broward County people, with the exception of the Dolphins," said Robert Ladner, president at Behavioral Science Research Corp. in Miami. "People in Miami-Dade are ho-hum about pro sports and Broward County folks by contrast are a lot more enthused."

 

Miami is jaded with respect to their sports teams, Ladner said.

 

"They are less likely to consider themselves fans than you'd expect."

 

The Dolphins' Ross said the team's research backed up those numbers, with Palm Beach finishing last in fan loyalty.

 

"There's a great opportunity for us there and it's a wonderful market to put sales resources into," Ross said. The Florida Panthers are hugely Broward-centric, and Broward provides the biggest share of fans for the women's professional basketball team, the Miami Sol.

 

But one team bucks the trend of distinct regional strengths and weaknesses, according to the data.

 

"The Miami Heat draw fans everywhere right up into Palm Beach," Ladner said.

 

"We pride ourselves in that," said Michael McCullough, the Heat's executive VP and chief marketing officer.

 

The squad has held training camp in Palm Beach County and scheduled a few preseason games there that included fan events.

 

"That way, people see the team and can get next to them," McCullough said.

 

Aside from a traditional array of ads in daily newspapers and on television, the Heat continue to provide free "bandwagon" bus service to games from Outdoor World in Dania Beach. Recently, the team held an event in Weston for season ticket holders in Broward, McCullough said.

 

The Heat also do a lot of events in schools, and this year held its Heat Day event at Indian Ridge Middle School in Broward. Coaches, dancers and the mascot Burnie "take over" a school for a day.

 

The Heat also markets special ticket plans in Broward and Palm Beach tailored to what the organization calls "far-away fans." Those packages include weekend games and bus transportation.

 

The favorite player question

The data showed Dolphins linebacker Zach Thomas as the team's most popular player. That didn't surprise his agents ? who are constantly fielding proposals for endorsement deals for the popular Texan, known for his hard-nosed, clean-cut style.

 

"Zach is the guy," Becher said. "The Dolphins are the only team Zach has played for his entire career and he's been in the marketplace six years."

 

As for quarterback Jay Fiedler ? who Becher now represents as a client ? his popularity in just a few years "speaks to his likeability," Becher said. "Jay is also a guy beginning to get national recognition from a marketing standpoint."

 

Because the research was conducted before the season began, star running back Ricky Williams was just showing up.

 

But Thomas is pads and helmets above the rest. Images of him can be found on Dolphins tickets and media guides.

 

"Our strategy is to keep him in the public's eyes," said Robert Bailey of the Miami-based marketing and PR firm KCB Sports Marketing. In the NFL, only 1 percent of players are well known enough to be marketed nationally, and Thomas is one of them, Bailey said.

 

A two-hour appearance for Thomas would run anywhere from $10,000 to $20,000, depending on who, what, when and where, Bailey said.

 

Thomas is "very humble" about his popularity, Bailey said.

 

"Zach investigates more than others because he is being requested for appearances and endorsements more than others. The big stars get to pick and choose so there is more time put into their investigation by them."

 

Drew Rosenhaus, Thomas' agent, said, "At this stage with Zach such a popular guy, we're primarily looking for national types of endorsements."

 

"Zach could advertise John Deere tractors or Dodge Trucks," said Behavioral Sciences' Ladner. "He can advertise anyone because he has the image of total dependability, dedication, reliability and trustworthiness. He's not going to get behind the wheel of an Aston Martin and take it through a hairpin curve."

 

Blemishes in perfection

For nearly 30 years, the alumni of the undefeated 1972 Dolphins have celebrated when the last undefeated team in the current NFL season loses a game.

 

Names such as Don Shula, Bob Griese, Admin Csonka and Paul Warfield achieved legend status in a local market where, at the time, the Dolphins were the only pro game in town.

 

But the legendary status is fading with time.

 

"Half of the South Floridians polled don't know about the perfect season and to put that in context, it makes you say, hey, even though this is the biggest franchise in the market, it has to continue to market to the youth," Becher said.

 

That said, the connection to history and legend is still so much a part of the selling of sports these days, and the Dolphins are no exception, Ross said.

 

"For us, tradition is one of our key attributes," he said. "But we've evolved from a slogan 'The tradition continues' to 'Be part of it.' The word tradition played a key part in overall brand position."

 

There was a growing sentiment that "The tradition continues" was growing a negative connotation after several years of early playoff defeats.

 

Csonka's jersey gets retired

The 1972 perfect season is woven throughout the team's marketing efforts, Ross said, with the highlight coming Dec. 8 in a game against the Chicago Bears when Csonka's jersey will be retired.

 

The images of toughness and local pride are what prompted BankUnited to spend thousands on sponsoring a golf tournament and dinner in partnership with Don Shula's Hotel & Golf Club surrounding the perfect season ? despite the fact that Wachovia/First Union is the exclusive bank of the team itself.

 

"Frankly, I didn't give a whole lot of attention as to who the bank of the Dolphins is, to be honest," said Romero Ortiz, BankUnited president. "It goes beyond the perfect season. You are talking to someone who can tell you the entire starting lineup on offense and defense and half of the special teams guys.

 

"Associating ourselves with Don Shula has great value. He is one of the most respected names in the entire community and everything he's been involved with is first rate and first class and has excellence written all over it.

 

"You go to the perfect season and the qualities that made up that team were hard work and execution, preparation and smart play," he said. "Those are all qualities that we at BankUnited want to be associated with."

 

Ortiz said it didn't faze him that half of all South Floridians polled didn't know about the team's perfect record in 1972, and nearly a third of self-proclaimed Dolphins fans ? mostly younger ? didn't know about it either. Still, said researcher Ladner, the iconography of the team is still an enduring part of our collective identity.

 

"The perfect season is ingrained here and even people who weren't around to see it know about it," Ladner said. "A lot of things have happened here since 1972 that are not exactly high moments, like the Liberty City riots in 1980, David Paul at CenTrust, the McDuffie case, the demise of South Florida corporations that used to be clients like National Airlines, Eastern Airlines, Air Florida and Southeast Bank. All the stuff went out since the '70s, and all that remains is the perfect season."

 

E-mail Managing Editor Alexis Muellner at amuellner@bizjournals.com.

 

 

 

? 2002 American City Business Journals Inc.

I can't find 2003 or 2004.

Here is one on the Topes.

http://www.bizjournals.com/industries/spor...que_story5.html

Article on the Bus Shelters. The deal is with Clear Channel Outdoor and also includes a big radio ad package...hmm

http://southflorida.bizjournals.com/southf...21/daily44.html

it'd be nice if the media outlets would talk 50/50 about the dolphins and marlins on the sunday night sports shows instead of 70/30. especially channel 7. can't complain about nbc6 but there is room for improvement.

it'd be nice if the media outlets would talk 50/50 about the dolphins and marlins on the sunday night sports shows instead of 70/30. especially channel 7. can't complain about nbc6 but there is room for improvement.

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That is my gripe with WQAM, CBS4, Channel 7 and Channel 10. 1400 The Fan and NBC6 do pretty well with the Marlins, but the others absolutely suck. The newspapers vary daily and are not consistent.

WQAM is garbage. it's either that neil rogers talking about sticking stuff up peoples rectum and playing that "about 30 man'' clip every minute or mad dog talking about who the dolphins will draft in the 30th round, or the 72 dolphins team and goldberg mumbling about the dolphins and his marlins conspiracy thoeries.

WQAM is garbage. it's either that neil rogers talking about sticking stuff up peoples rectum and playing that "about 30 man'' clip every minute or mad dog talking about who the dolphins will draft in the 30th round, or the 72 dolphins team and goldberg mumbling about the dolphins and his marlins conspiracy thoeries.

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You are preaching to the chior. That is why 1400 The Fan is so welcome as was 940. Too bad WQAM can't clean up house. They have the signal and the properties, just not the class.