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Cheeky new beer hopes to kick some butt


November 16, 2005 - Trying to put the sex appeal back into beer, a Florida company has declared national ambitions for its suggestively named Bootie Beer.

Florida-based Bootie Beer is having the beer made in La Crosse, Wisconsin, at City Brewing Company.


The beer's impact on the sluggish U-S market remains to be seen.


Bootie Beer debuted with a shipment of about 20-thousand cases, an amount which represents about 20 minutes of sales for the Miller Brewing Company.


Auditors say the Florida-based brewery has been operating with negative cash flows, which raise doubt about whether it can remain a going concern. But chief executive officer Tania Torruella says the cheeky beer will appeal to a broad target market.


Can't wait for the commercials.

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