Hotcorner Posted November 16, 2005 Share Posted November 16, 2005 http://www.southflorida.com/news/chi-05111...fla-news-fringe Cheeky new beer hopes to kick some butt November 16, 2005 - Trying to put the sex appeal back into beer, a Florida company has declared national ambitions for its suggestively named Bootie Beer. Florida-based Bootie Beer is having the beer made in La Crosse, Wisconsin, at City Brewing Company. The beer's impact on the sluggish U-S market remains to be seen. Bootie Beer debuted with a shipment of about 20-thousand cases, an amount which represents about 20 minutes of sales for the Miller Brewing Company. Auditors say the Florida-based brewery has been operating with negative cash flows, which raise doubt about whether it can remain a going concern. But chief executive officer Tania Torruella says the cheeky beer will appeal to a broad target market. Can't wait for the commercials. Quote Link to comment Share on other sites More sharing options...
Mark Posted November 17, 2005 Share Posted November 17, 2005 Meh, Bootie Lager is alright. Nothing special, but it will sell on the name alone. Quote Link to comment Share on other sites More sharing options...
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