As far as what players to include, I wouldn't think you have to stay 100% consistent from week to week. Include the big names obviously, but others could pop in and out of your list if you want, depending on how they're doing.
Yeah I like the idea of including a player that's not necessarily a big name prospect-wise, but has been on a tear lately. I'm thinking of something like a "Who's Hot? Who's Not?" section.