Just saw this on ESPN. I love Longoria, and I think he's a great choice. But I was still surprised because baseball so rarely promotes individual players.

 

Is this signaling a change? It'd be interesting to see baseball finally adjusting to a shift in the public mindset.

 

I personally think baseball needs to promote its stars. It's worked really well in other sports, and baseball needs to get out of the past and start doing it, too.

I hope he finds his hat.

Can i get a Link? I'd like to see this for myself.

http://www.youtube.com/watch?v=-eAs7DM6u_Q

Just saw this on ESPN. I love Longoria, and I think he's a great choice. But I was still surprised because baseball so rarely promotes individual players.

 

Is this signaling a change? It'd be interesting to see baseball finally adjusting to a shift in the public mindset.

 

I personally think baseball needs to promote its stars. It's worked really well in other sports, and baseball needs to get out of the past and start doing it, too.

 

 

If this is the one where he thinks some punk stole his hat and goes on this whacky chase, it's like a year old.

Well they have those 'There's only one October!' commercials that highlight the struggle of an individual player. If you mean product advertising, I think it's new :o