Accord Posted July 6, 2005 Share Posted July 6, 2005 NHL officials working on kiss-and-make-up plan Jeremy Roenick might not think much of hockey fans, but the NHL plans to show them lots of love. A new labor deal has yet to be signed, but NHL teams already are preparing to coax fans back to the arenas after the longest work stoppage in professional sports history. ?The whole idea of a guerrilla marketing campaign is to start getting consideration in the minds of consumers,? Florida Panthers chief operating officer Michael Yormark said. Across the league, teams are devising ?re-entry? plans to persuade fans to come back. Several teams, including the St. Louis Blues, San Jose Sharks and Anaheim Mighty Ducks, have announced significant price rollbacks on most or all season tickets. Season-ticket holders look to gain the most, and Panthers season-ticket holders will be treated like royalty. Yormark said they will receive more benefits, including a separate red-carpet entrance. He said the team is also considering concession lines exclusively for season-ticket holders. http://www.kansascity.com/mld/kansascity/sports/12061548.htm Quote Link to comment Share on other sites More sharing options...
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