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790 ESPN Radio gets first ratings

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As you all know, I don't like WQAM or Beasley Broadcasting. In past years there were only 2 choices for the Marlins....610 WIOD and 560 WQAM. The Marlins always went with WQAM simply because they couldn't get a better deal elsewhere. Right now the value of the Marlins contract signed with WQAM is around $1.5 million a year. This contract was signed at the end of 2002 and is really undervalued. This new contract, if done right, could catch as much as $5 million a year!

 

Now enter 790. 790 is the new kid on the block, likely looking to spend money to get the Marlins and/or Panthers and will need some results to do this. Well the first ratings are out and here they are....

 

WAXY-AM 790: Summer 2004 0.3 (Station flipped to sports in September)
WQAM-AM 560: Summer 2004 2.0 (fell from 2.7 in the Spring of 2004 book)

There will be 2 winners in this contest...the Marlins and the fans....we shall soon see who hath indeed won this.

  • Author

I find the drop in WQAM amazing.... .7 in 3 months!

WAXY has an incomplete book, so we won't get a real complete picture until next month at the earliest to see the trend continue.

I personally have not tuned to QAM since the last radio-only game. Goldberg, Stern, Neil - give me a break. I will miss Eddie K, but se la vie.

 

It worries me that QAM has right-of-first-refusal / ability to match $$$ for Marlins broadcasts.

 

Go WAXY!!

I personally have not tuned to QAM since the last radio-only game. Goldberg, Stern, Neil - give me a break. I will miss Eddie K, but se la vie.

 

It worries me that QAM has right-of-first-refusal / ability to match $$$ for Marlins broadcasts.

 

Go WAXY!!

599043[/snapback]

I agree completely with your assesment

  • Author

I personally have not tuned to QAM since the last radio-only game. Goldberg, Stern, Neil - give me a break. I will miss Eddie K, but se la vie.

 

It worries me that QAM has right-of-first-refusal / ability to match $$$ for Marlins broadcasts.

 

Go WAXY!!

599043[/snapback]

That's a very good post. I believe they are already in negotiations so WQAM is already starting to wear kind of thin because Stern is costing alot of $$$$ and WQAM is losing the cash cow that is sportsradio billing.

I personally have not tuned to QAM since the last radio-only game. Goldberg, Stern, Neil - give me a break. I will miss Eddie K, but se la vie.

 

It worries me that QAM has right-of-first-refusal / ability to match $$$ for Marlins broadcasts.

 

Go WAXY!!

599043[/snapback]

 

I haven't listened to them either. I now listen to 760 ESPN radio in the Palm Beaches.

  • Author

760 and 790 are trying to get rights to the Marlins and Panthers jointly it seems to split the costs. 760 is also upgrading their signal big time.

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