wow, this site is bigger than I remember it being. Cape could horse racing and baseball coexist with each other, and could this benefit the marlins in any way($$$$)?

i think they can coexist. in baseball and football's early years many of the owners also owned race tracks.

here is a repost of my idea for those who are to lazy to go a page back

guys, didn't hialeah park's season go from jan. to march?

BTW, for those who don't know, Calder Race Track is right next to PPS/JRS so the curse thing don't even matter.

So far all we have heard opposing views to the Hialeah site as (1) traffic problems and (2) dangerous area at night.

 

The dangerous area at night argument is void because Hialeah (day or night) is not any more dangerous than any other city in South Florida. So the only real problem is the traffic issue, right?

 

In black and white, why isn't Hialeah on the top of the list for sites?

What is preventing the big wigs from declaring Hialeah park as the site for the new stadium?

 

I would like to know the true reasons.

 

:bartfr:

I think you're making too much of a couple of posts by people who are insensitive to the realities of Hialeah. I agree with you that Hialeah probably isn't anymore dangerous than many other parts of Miami-Dade.

 

But access is a real problem that can't be easily overcome because of the buil-out nature of the city. It's not like PPS where you have six or eight lanes like 199th plus florida turnpike/95 nearby access. 826 is a disaster 24 hours a day and at 6:00pm its hell on earth.

 

The other thing is is visibility. There is none. Look at today's post on a survey at Home Depot. A company like Home depot is going to look to maximize visibility 365 days a year to enormous numbers of people as well as during the season. That's why the Marlins need a highly visible site to they can get a ton of dough for naming rights.

 

The economics and location of the Hialeah site work against it, it isn't the city, it's the site.

I am sorry, but wouldn't any ballpark in the major leagues be highly visible?

I am sorry, but wouldn't any ballpark in the major leagues be highly visible?

 

 

My point was Cape, and I am going out of my way to not ruffle any Hialeah feathers because I like that people stand up for their community but when I say visibility, I mean eyeballs. You're only going to have so many people see the stadium passing by on Palm Ave, face it.

 

Part of what a Home Depot or a Walmart or anyone else is going to look for is visual impressions. I was just reading a piece on Bank One and the president of the bank was saying that last year every time they interviewed Curt Shilling or Joghnson there was a Bank One logo behind them. And if you notice it's built right next to major highway. 365 days a year people see Bank One. Part of selling naming rights is eyeballs and brand recognition, by driving by. That's why the Marlins were interested in the site west of the arena, it was right on 95. Selling naming rights would have been like shooting fish in a barrel. But buried in the middle of Hialeah it will be hard to get a well-heeled sponsor to shell out the really BIG BUCKS.

 

I'm sure the Marlins are looking at every site within eyesight of a major highway as their first choice because they are if nothing else pretty saavy marketing guys. An extra $20 million in naming rights covers alot of cost overruns or other unforseen problems.

 

I mean no disrespect to Hialeah, and I don't want to keep repeating myself to not bruise people's feelings but it is a site rife with problems. If there were a site in Hialeah off 112 or 95 I'd jump on board, but there isn't, its all built out or the cost of assembling enough lots makes it impossible.

 

Does that answer your question?

I think you are right, Marlins2003. It is part of the reason these companies want to spend that money. For one, it is an affordable means of advertising and if they invest in a stadium that is highly visible - physically - and a franchise that plays there is highly successful, than they capitalize.

 

I cant wait to see what happens though...this is exciting - at least to me.

I'm sorry, but that makes no sense. To me naming rights are big on television and other mass media in order to get your name out there.

 

PPS is not visible from any major highway and neither is the AAA, so that reasoning is bogus.

Cape, I hate arguing with you. :cheers

 

PPS is right off the Florida Turnpike and the AAA is off 195 t( or is it 195 or 395 I always forget which is which?) Miami Beach plus all the Carnival/port cruiseline business, not to mention the traffic along Biscayne Blvd.

 

If you don't think eyeballs count in the calculations to determine the price paid for naming rights I don't know what to say. I'll keep an eye out (no pun intended) for stories on it.

I'm sorry but Pac Bell now SBC Park is in an isolated part of San Fran by your reasoning and it has great name recognition and Pac Bell now SBC is paying pretty good $$$ for it.

i think we should stop worrying about the business side of the Marlins until they ask us to help them. It creates confusion and gets us nowhere. We should be worrying about where it will be and what it will look like, not how much money the team will make on the naming rights.

 

When it comes to stadiums, arenas, and ballparks...ignorance is bliss.

I'm sorry but Pac Bell now SBC Park is in an isolated part of San Fran by your reasoning and it has great name recognition and Pac Bell now SBC is paying pretty good $$$ for it.

Isolated? Have you ever been there?

 

I pass right by it on Hwy 101 going north into SF everytime I go there. Plus you can see it from the Bay. It is in a beautiful location, with plenty of visbility.