May 7, 200422 yr Wondering what the name rights to a new Marlins stadium might be worth? Well here's what they fetched in Texas. A number anywhere near this would certainly cover any cost overruns and existing shortfall. Let's hope the Marlins do as well. -------------------------------------------------- From ESPN: Friday, May 7, 2004 Associated Press ARLINGTON, Texas -- Texas Rangers fans won't be hearing about The Ballpark in Arlington much longer because the team's home is reportedly getting a new name. The venue is Ameriquest Field in Arlington, carrying the name of Ameriquest Mortgage Corp. after the Rangers sold renaming rights to the subsidiary of Ameriquest Capital Corp. The deal, according to published reports Friday, was expected to be for 30 years and bring in about $75 million. More details were expected to be released at a news conference the Rangers scheduled for noon Friday. "All I can say is that we will have a press conference today to announce a major sponsorship agreement," Rangers vice president John Blake told the Fort Worth Star-Telegram in Friday's editions. The baseball team has been negotiating with the California-based lender since at least February. The agreement is "like the worst-kept secret in the sports world," David Carter, a principal in Los Angeles' Sports Business Group, told The Dallas Morning News. Rangers owner Tom Hicks had reportedly been trying to find a company that would purchase naming rights for The Ballpark since his Southwest Sports Group bought the team, plus land near the stadium, for $250 million in 1998. The previous Rangers ownership group, headed by George W. Bush and Rusty Rose, negotiated the right to sell the name of the ballpark when the organization and the city of Arlington teamed up to build the stadium. A subprime lending company, Ameriquest Mortgage, has 17 banking sites in Texas, including seven in the Dallas area. So how about a name more fitting for a team in the Lone Star State? "It could be worse. He's [Hicks] got to make money somewhere," said Rangers fan Sue Heath of Oak Lawn. "I'm surprised he didn't get somebody bigger, more Texan." Ameriquest, which has been using Major League Baseball increasingly as a marketing vehicle, is sponsoring voting for this year's All-Star Game in stadiums and online. ESPN LINK
May 7, 200422 yr Anybody have any ideas on who would be a good fit for the marlins in terms of sponsor naming rights?
May 8, 200422 yr sadly... MAROONE!!! probably some bank or financial planning company, they seem to be speniding alot of $ on naming rights.
May 8, 200422 yr Don't forget Comcast. btw, $75MM for 30 years seems low - only 2.5MM/year (ignoring interest / present value). I am sure Loria has already factored naming rights into his $157MM share, so this is not found money. You might also see a dual name, similar to ARod Stadium at Mark Light Field (which will be used by the Miami Hurricanes).
May 10, 200422 yr I hate corporate names on the Stadium. I'd sooner jump at Wayne Huizenga Park than any corporate named stadium.
May 10, 200422 yr I hate corporate names on the Stadium. I'd sooner jump at Wayne Huizenga Park than any corporate named stadium. But if the Marlins sell the naming rights they could get millions. If they used 'huizenga Park' Wayne would probably sue them for 70% of the stadium revenue or something.
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