SilverBullet Posted March 20, 2018 Share Posted March 20, 2018 An oldie but a goodie, I don't think this was ever posted or discussed on here but this is a 2012 article that goes through the 28-month development/design process that created the logos and uniforms of the 2012 rebrand. A lot of great info and details in here and it's interesting to read especially thinking about the team most likely rebranding again within the next few years. The hidden gem in here is the image at the bottom with 6 rejected "finalist" logos that are shockingly worse than the logo we eventually got. Enjoy... https://www.sportsbusinessdaily.com/Journal/Issues/2012/04/09/Franchises/Marlins-logo.aspx [ATTACH]1833._xfImport[/ATTACH] Quote Link to comment Share on other sites More sharing options...
SilverBullet Posted March 20, 2018 Author Share Posted March 20, 2018 By the way, a 28 month development process... assuming Jeter started the process immedietaly when he took over the team, and taking into account that uniform and logo changes have to be approved during the prior season... would mean a future rebrand doesn't happen here until the 2021 season at the earliest. Just throwing that out there for thought. Quote Link to comment Share on other sites More sharing options...
SilverBullet Posted March 20, 2018 Author Share Posted March 20, 2018 Just cause it took 28 months for this one, doesn't mean it'd take 28 months every time. I know... just putting it out there for thought. It could be less, it could even be more than 28 months. Moreso putting it out there for everyone who thinks we rebrand in 2019. Just really a reminder that it's definitely not a "quick and easy" process. Quote Link to comment Share on other sites More sharing options...
CYmarlins Posted March 20, 2018 Share Posted March 20, 2018 I would say a target date of 2020 would be more than likely. Aren't TV deals being renewed by then and hopefully naming rights for the stadium? Quote Link to comment Share on other sites More sharing options...
SilverBullet Posted March 20, 2018 Author Share Posted March 20, 2018 I would say a target date of 2020 would be more than likely. Aren't TV deals being renewed by then and hopefully naming rights for the stadium? For it to happen in 2020, it would have to be completed and approved by May of 2019. If Jeter started the development process in October of 2017 (big assumption right there considering all the other things he has to worry about as well) that would mean 19 months between October 2017 and May of 2019. The last four major rebrands (Miami, Toronto, Houston, and Arizona) all took closer to two years to develop (based on everything I've read). Not trying to burst people's bubbles but I'm just explaining how the process works and, compared to other similar rebrands, 2019 and 2020 might not be likely. I can easily be proven wrong of course but history is showing otherwise. Quote Link to comment Share on other sites More sharing options...
el_gmac Posted March 20, 2018 Share Posted March 20, 2018 2020 is the date for an Marlins overhaul . It will be completely new, but don't be surprised if they add a 93 throwback in the set ala Diamond Backs Quote Link to comment Share on other sites More sharing options...
marlinsmaniac Posted March 20, 2018 Share Posted March 20, 2018 Oooooorr he shaves off 2 years and just puts the old one back in its place for next year lol pretty much kidding, but Lids has the all teal hats and it’s really made me miss the original teal. Quote Link to comment Share on other sites More sharing options...
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