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The miami marlins brand

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I was looking at the Marlins valuation according to Forbes and noticed the marlins brand was valued at around 60 million. I don't have a clue how the value of the brand is determined.

 

Can anyone help ?

 

 

It's a very inaccurate number that is based on numbers & facts they don't have, and opinions they have too many of...

 

Without full disclosure of the books, accounts, and assets & liabilities of the franchise, the number is more for entertainment value than anything.

 

 

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It's a very inaccurate number that is based on numbers & facts they don't have, and opinions they have too many of...

 

Without full disclosure of the books, accounts, and assets & liabilities of the franchise, the number is more for entertainment value than anything.

 

Ha. I guess I need to post the question on the Padres forum and get Ron Burgundy to explain it.

 

 

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