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http://sports.espn.go.com/espn/sportsbusin...tory?id=1783769

 

By Darren Rovell

ESPN.com

 

Taking a page out of an old high school yearbook trick, an official with an animal rights organization successfully placed a hidden message in a brick on the grounds of the San Diego Padres new stadium, Petco Park.

 

 

People for the Ethical Treatment of Animals (PETA) had a 12-word statement engraved in an 8-by-8 inch brick -- the commemorative bricks were offered by the Padres as part of a permanent display surrounding the team's new $411 million stadium.

 

 

The message reads, "Break Open Your Cold Ones! Toast The Padres! Enjoy This Championship Organization!" The first letter of every word spells "BOYCOTT PETCO."

 

 

"Petco Park might be the place were homers go to die, but PETCO stores are where animals go to die," said Dan Shannon, a PETA campaign coordinator.

 

 

PETCO, which has more than 650 stores in 43 states, sells animals as well as pet-related products. In January 2003, the company purchased the naming rights to the Padres' new stadium, a 22-year deal worth $60 million.

 

 

Earlier this week, Padres and PETCO officials discussed whether something should be done with the brick, but PETCO executives had no problem with it.

 

 

"If you walked by and read their message, you wouldn't know it had anything to do with PETA," said Don Cowan, PETCO's director of communications.

 

 

PETA, which objects to the sale of animals altogether, has targeted PETCO for months, written letters to Padres executives in hopes that they would cancel the naming rights agreement. They have also sent out monthly casualty reports citing animal deaths in PETCO stores to company officials.

 

 

PETCO officials contend that they have investigated some of the reports submitted by PETA and most, they say, are mischaracterizations. Since 1965, PETCO has adopted more than one million animals and over the past five years has given a total of $18 million to 1,900 animal shelters, according to Cowan.

 

 

Over the past month, Petco Park has generated 100 million online and broadcast media impressions for PETCO for mentions of the park's name, Cowan added.

 

 

PETA has been active in the sports world of late. In 2002, the Milwaukee Brewers denied PETA's request to include a vegetarian soy sausage in the Brewers' traditional game-day race of mascots, which includes a bratwurst, a hot dog, a Polish and Italian sausage.

 

 

Shannon said that PETA plans on sending letters to the two NBA Rookie of the Year frontrunners, LeBron James and Carmelo Anthony, advising them to turn down the award since it is sponsored by "Got Milk?," a campaign overseen by the California Milk Processors Board. PETA officials say they object to the cruelty that dairy cows endure as a result of their treatment by dairy farmers.

  • Author

There is absolutely nothing wrong with being a vegetarian or advocating for animal rights, but there is everything wrong about telling someone else they should be a vegetarion or pushing for animal rights the way peta does. They constantly post lies on their website, exagerate everything, flip out over little things, and they way they go about pushing for animal rights is despicable. I LOVED when they compared eating meat to the holocaust.

Most vegetarians would agree PETA are scum, but I see nothing wrong with this. The Padres were stupid not to pick this up and will likely scratch out the message.

I HATE PETA. i know someone in PETA and i try to avoid him as much as possible. those people are crazy. who the hell discovered this? maybe a tip from a disgruntled former member of PETA.

Your being kind by only calling PETA a terrorist organization....

 

those people are nuts.

A classic example of PETA: when they closed their animal shelters they ended up putting hundreds of their own animals to sleep.

they were protesting once at a mcdonalds and i was called a murder as i walked out.

 

i just gave them a thumbs up on Mcdonalds breakfast food.

 

crazy ass motherf***ers, being a vegetarian is fine but its wrong to force it on people and call them names.

Yes, they're very annoying, they put a really nasty protest page in my school newspaper when I was a freshman, protesting the fact that the school had installed a milk vending machine.

Those guys are morons.

 

I like what they're doing to LeBron and Carmelo, lol.

  • Author

being a vegetarian is fine but its wrong to force it on people and call them names.

Exactly

PETA PETA PETA PETA ... peta rocks !!!

 

 

nothing wrong with it, dont call them terrorist they are doing the right thing. yes they are extremist, but its the only way to get through people's heads.

 

 

I LOVED WHAT THEY DID in Petco ... its subtle, and if they chose to leave it, im fine with it.

PETA has blown up building. do you support that?

I suppport what they do ... so sure I support it ... im sure no one was harmed in that. but what building did they blow up?

PETA is a murderer of my rights!

PETA is a murderer of my rights!

is not your right ... its your choice ... which makes it a commodity

It's my RIGHT to eat meat. Just like it's your RIGHT to not eat meat!

  • Author

PETA PETA PETA PETA ... peta rocks !!!

 

 

nothing wrong with it, dont call them terrorist they are doing the right thing. yes they are extremist, but its the only way to get through people's heads.

 

 

I LOVED WHAT THEY DID in Petco ... its subtle, and if they chose to leave it, im fine with it.

what about comparing eating meat to the holocaust? What about the fact that there website is full of lies and exagerations?

I don't go around telling vegetarians that they should eat meat, anyone preaching vegetarianism to others are classless a-holes

nothing wrong with it, dont call them terrorist they are doing the right thing. yes they are extremist, but its the only way to get through people's heads.

Thing is, they're NOT getting it through people's heads. People are complaining more and more about PETA's extreme tactics, and more and more people don't condone what they're doing. That seems to be the OPPOSITE effect of what they're looking for.

  • Author

nothing wrong with it, dont call them terrorist they are doing the right thing. yes they are extremist, but its the only way to get through people's heads.

Thing is, they're NOT getting it through people's heads. People are complaining more and more about PETA's extreme tactics, and more and more people don't condone what they're doing. That seems to be the OPPOSITE effect of what they're looking for. The group is a complete joke. I have respect for groups for the Humane Society and the ASPCA, but PETA is nothing more than a bunch of idiots

what about comparing eating meat to the holocaust?

 

Every minute of every working day, thousands of animals are killed in slaughter-houses. Pain and misery are common. In the US alone, 500,000 animals are killed for meat every hour.

 

 

sounds like mass killing to me ... mass killing = holocaust

 

the killing of the native americans in the US = holocaust

Thing is, they're NOT getting it through people's heads. People are complaining more and more about PETA's extreme tactics, and more and more people don't condone what they're doing. That seems to be the OPPOSITE effect of what they're looking for.

what are you talking about? ... yeah their tactics are a bit extreme and all ... but people are more aware that being a vegetarian is the right way to go, its not only healthier, but its ethical.... heck, its the fastest growing trend in the world

 

If it wasnt for groups like PETA no one would be aware of the pain and suffering that animals go through EVERY SINGLE DAY ... their lives are destined to suffering

  • Author

what about comparing eating meat to the holocaust?

 

Every minute of every working day, thousands of animals are killed in slaughter-houses. Pain and misery are common. In the US alone, 500,000 animals are killed for meat every hour.

 

 

sounds like mass killing to me ... mass killing = holocaust

 

the killing of the native americans in the US = holocaust except there's one difference: THEY ARE NOT PEOPLE

It's not a holocaust when they are killed for good reasons. They are inferior species. You ever heard of the food chain? Either you eat the other animals, or you get eaten by other animals.

If god didn't want us to eat meat, he wouldn't make it taste so good.

comparing eating meat to the holocaust is disgraceful. the only reason this group hasn't been shut down it is because of politics. i hate PETA they are animals themselves. god made meet so we can eat it. PETA is full of grass smoking a**holes who have screwed one to many cows. The Humane Society doesn't go around blowing up buildings. you lose total credibility and a chance to recruit new members when you need to use terrorism. next time i see PETA protesting at Mc Donalds i'm buying a double quarter pounder and sitting down in front of them and pigging out. PETA IS A TERRORIST GROUP

  • Author

comparing eating meat to the holocaust is disgraceful. the only reason this group hasn't been shut down it is because of politics. i hate PETA they are animals themselves. god made meet so we can eat it. PETA is full of grass smoking a**holes who have screwed one to many cows. The Humane Society doesn't go around blowing up buildings. you lose total credibility and a chance to recruit new members when you need to use terrorism. next time i see PETA protesting at Mc Donalds i'm buying a double quarter pounder and sitting down in front of them and pigging out. PETA IS A TERRORIST GROUP

agreed 100%

except there's one difference: THEY ARE NOT PEOPLE

It's not a holocaust when they are killed for good reasons. They are inferior species. You ever heard of the food chain? Either you eat the other animals, or you get eaten by other animals.

If god didn't want us to eat meat, he wouldn't make it taste so good.

yes they are not people, but they suffer .... they have feelings, they feel pain, they know the difference between good and bad.

 

 

you shouldnt consider yourself a human being

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