Link: http://thesportsprofessor.yardbarker.com/blog/thesportsprofessor/baseballs_winter_update/3785362

 

Meanwhile, the Florida Marlins are taking a unique approach to sponsor partnerships at their new ballpark. Marlins owner Jeffrey Loria, a fine art collector, is dividing the stadium into red, yellow, green, and blue sections based on the works of Spanish artist Joan Miró. Each partner’s brand must match one of the stadium’s four primary colors – good for the likes of Coca-Cola and Sprint, not so good for UPS and Home Depot

 

 

I have been wondering why there has been the 4 color stripes in some drawings of the stadium. Almost like a sunburst behind it. And we DO know about Loria's favorite color of orange so it explains the five colors. Link: http://thesportsprofessor.yardbarker.com/blog/thesportsprofessor/baseballs_winter_update/3785362

That's beautiful.

At least Joan Miro won't be doing anything for the stadium as she died in 1983 at the age of 90 :whistle

 

 

:banghead

I agree with Penguino and I'm glad I'm not the only one who believes that this is nice, but it should be more of a baseball stadium than an art museum. Unless yellow and green are going to be part of the team's colors, I don't think it should be this big in the stadium.

Loria can paint the stadium pink & purple for all I care, as long as the team has a roof to play under when it rains and doesn't have to share revenue with the Dolphins.

At least it will be unique, even if some of the colour schemes turn out ghastly....

As someone who actually does appreciate contemporary art (and Miro in particular), I really hate this idea.

 

Loria is pretty much turning this stadium into a massive art fetishization, which is shadowing the park's main purpose, and that is to be a theater of baseball.

 

I'm absolutely ecstatic that Loria got a deal done, because otherwise I think the team absolutely would have moved. The Rays might be facing that too. They can't survive without a new stadium and it seems unlikely (at least right now) that they will get one.

 

That doesn't mean I can't recognize the absurdity of such over-the-top integration of art and superfluous details. For an owner that is extremely lucky to have gotten anything at all, Loria's obsession with opulence is a bit aggravating.

 

I agree overall but I think this particular thing is nuanced and nice.

 

Also, I don't see what it has to do with Miro's work (not that I know jack sh*t about modern art).

Loria can paint the stadium pink & purple for all I care, as long as the team has a roof to play under when it rains and doesn't have to share revenue with the Dolphins.

 

 

:notworthy :notworthy :notworthy Agree 100%

^^^ Don't want Gaudi associated with the new ballpark. His structures seem to never get completed!

This isn't a baseball stadium, it's the Britto Gallery.

And don't forget that the stadium will turn into a SoBe nightclub every time a Marlin hits a home run.

your 2012 Miami Rainbows

An extra way to kick revenues up would be to relocate Ultra to the new ballpark. Just turn on the HR feature and put it on a loop.

red, green, blue, and yellow? Probably means google got the naming rights lol. I guess I'd be alright with google park. :lol But yeah, I like the idea of the sponsors matching the colors of the section. I believe it nets the marlins a little more money since it's a more personalized campaign that reflects a bit of ambush marketing, and will strongly utilize word of mouth since all the people will be talking about how they love/hate it. I'm guessing that's the reason they did that, but I could be wrong lol. I will miss that big old grey concourse at joe robbie though lol

red, green, blue, and yellow? Probably means google got the naming rights lol. I guess I'd be alright with google park. :lol But yeah, I like the idea of the sponsors matching the colors of the section. I believe it nets the marlins a little more money since it's a more personalized campaign that reflects a bit of ambush marketing, and will strongly utilize word of mouth since all the people will be talking about how they love/hate it. I'm guessing that's the reason they did that, but I could be wrong lol. I will miss that big old grey concourse at joe robbie though lol

 

 

So would I. That's a f***ing good sponsor. They'll never drop you due to lack of revenue.

El Penguino-

 

Whats great and unique about this park is what is going to make it stand out against others. Miami is a vibrant city, and the colors in the concourses reflect that. Abandoning the common grey that is in most ballparks should be a welcomed change, and the colors are basic--which will always be somewhat in style.

 

What I like most is the lack of out of place sponsors. One of my biggest gripes today is how much of a mess most stadiums look with 18 different colors everywhere, reminding me of Euro Hockey Jerseys. Limiting the colors of each sponsor to a certain section will eliminate the all out war on your eyes marketing and signage has become in the 21st Century. Does this really look good to anyone? What about the last photo? It's no contest to me. As close as they can get to it the better.

http://unclebobsballparks15.tripod.com/sitebuildercontent/sitebuilderpictures/.pond/pa090344.jpg.w560h420.jpg

http://unclebobsballparks15.tripod.com/sitebuildercontent/sitebuilderpictures/.pond/pa090311.jpg.w560h420.jpg

http://unclebobsballparks15.tripod.com/sitebuildercontent/sitebuilderpictures/.pond/yankeestad022.jpg.w560h353.jpg

this has without a doubt been in the works for a while. check the colors in the "New Marlins Ballpark" logo

to your point Piazza...

 

here is what I call a good and "easy on the eyes" advertising color requirements.

 

 

granted they are color specific, but all one color.. it is still so much nicer.

 

look at the difference from the green monster scoreboard advertising to the bullpen advertising...

I agree with Penguino and I'm glad I'm not the only one who believes that this is nice, but it should be more of a baseball stadium than an art museum. Unless yellow and green are going to be part of the team's colors, I don't think it should be this big in the stadium.

 

 

I don't particularly mind the walls in the concourses... actually I find them quite nice. I just don't want the stadium to be a art exhibit/stadium. The focus should be the Miami Marlins and BASEBALL.

I agree with Penguino and I'm glad I'm not the only one who believes that this is nice, but it should be more of a baseball stadium than an art museum. Unless yellow and green are going to be part of the team's colors, I don't think it should be this big in the stadium.

 

 

I don't particularly mind the walls in the concourses... actually I find them quite nice. I just don't want the stadium to be a art exhibit/stadium. The focus should be the Miami Marlins and BASEBALL.

Exactly what I was thinking.

to your point Piazza...

 

here is what I call a good and "easy on the eyes" advertising color requirements.

 

 

granted they are color specific, but all one color.. it is still so much nicer.

 

look at the difference from the green monster scoreboard advertising to the bullpen advertising...

 

 

Exactly, it looks so much nicer. Less of an attack on our eyes. If you hadn't of pointed out the advertising on the Monster, I wouldn't of noticed the CVS or WB Mason.

 

I hope they stick with that. Let the color ads be in the programs, and each color coordinated hallway.

 

When you pack that much ad's together, its like ambush marketing and advertising. Eventually, it's annoying. I'd like to go to a ballpark, not a nascar event. I'm sure Loria wants to have a museum of art, but I'm also 99% sure he won't over burden us with it.

 

The ORANGE BOWL letters are a nice touch, as well as the colored concourses and fish tanks. The Outfield thing probably is dead already.

Maybe Loria wants it to look like Olympic Stadium.

In response to why Loria wants to treat this like an art exhibit, now please do correct me if I'm wrong, but didn't we also receive funding from the Miami Dade "Art in Public Places" fund? If we did, then that pretty much explains it.

In response to why Loria wants to treat this like an art exhibit, now please do correct me if I'm wrong, but didn't we also receive funding from the Miami Dade "Art in Public Places" fund? If we did, then that pretty much explains it.

 

 

QFT, didn't think of that.`