July 21, 200422 yr DHL, the Plantation-based package-delivery company, has entered into a deal to become a major sponsor of Pro Player Stadium and the Miami Dolphins over the next two football seasons. Terms of the deal, which does not include the stadium naming rights, were not disclosed. The team and stadium are owned by Fort Lauderdale billion H. Wayne Huizenga. The agreement calls for exterior signage with DHL's logo on the main east and west scoreboards, and displays at stadium and parking-gate entrances and at the Dolphins' training camp in Davie. Just don't expect to see the DHL signage at next year's FedEx Orange Bowl game. As part of FedEx's sponsorship agreement, no rival parcel-delivery companies can advertise within the stadium during the college-gridiron classic. DHL signs will either be covered or removed, as happened at the game in January. Randy Clark, DHL Americas' executive vice president of sales, indicated the company would like to create greater ties with the stadium and team as part of its fledgling sports-marketing strategy. But Clark was circumspect when asked if DHL had pursued the naming rights and whether it was blocked from obtaining them because of the stadium's commitment to the FedEx Orange Bowl game. ''We pursued, really, this marketing agreement.'' Clark said. ``We'd like a long-term relationship with them as part of this marketing agreement.'' While apparel company Pro Player has had the naming rights since 1996, Huizenga hasn't collected any revenue from the agreement for about the last four years. Pro Player was purchased out of bankruptcy by Miami's Perry Ellis International, but it opted not to continue paying for the naming rights. Fruit of Loom, the former parent of Pro Player, had entered into a $20 million, 10-year agreement for the naming rights in 1996. Rather than rename the stadium, Huizenga chose to keep Pro Player's name on the stadium while a search for a new corporate sponsor was conducted. Jim Ross, the Dolphins' senior vice president of sales and marketing, declined to address efforts to find a new name for the stadium. ''So much time and energy has been focused on this agreement and, quite frankly, a lot of time needs to be focused on implementing all of the benefits of this agreement,'' Ross said. ``That's where we are at this point in time, and [we're] not really speculating on naming rights right now.'' http://www.miami.com/mld/miamiherald/news/...ews/9207918.htm
July 22, 200422 yr It looks like we wont have the pro anymore, and have to get used to another companys name on the stadium. DHL buys naming rights to Pro Player Stadium Miami Herald July 21, 2004 DHL, the Plantation-based package-delivery company, has purchased the naming rights to the home of the Miami Dolphins and the Florida Marlins. Advertisement What DHL is paying to rename Pro Player Stadium wasn't disclosed, but it will certainly be a more lucrative arrangement for owner H. Wayne Huizenga. While apparel company Pro Player has graced the marquee since 1996, Huizenga hasn't collected any naming-rights payments for four years. Pro Player was owned by Fruit of the Loom until Pro Player was purchased out of bankruptcy by Miami's Perry Ellis International, which chose not to continue paying for the naming rights. Huizenga, though, opted to keep the Pro Player name on the facility until a new sponsor could be found. The stadium had previously been named after the late Dolphins owner, Joe Robbie. Huizenga sold the rights in 1996 to Pro Player for $20 million for 10 years. For more news or to subscribe, please visit http://www.miami.com Copyright ??2004 Miami Herald. All Rights Reserved.
July 22, 200422 yr i believe it was posted, but...do you think they would re name it back as "joe robbie?" that'd be nice.
July 22, 200422 yr i believe it was posted, but...do you think they would re name it back as "joe robbie?" that'd be nice. 469569[/snapback] Not gonna happen.
July 22, 200422 yr obviously if naming rights were bought its not going to be joe robbie 469587[/snapback] well....im sayin itd be nice
July 22, 200422 yr Dhl stadium sounds stupid. If we are going to play in a corporate sponsered stadium I wish it was at least a company that somebody knew about. I've never even heard of dhl before. It sounds like some kind of hair loss disorder or something.
July 22, 200422 yr Dhl stadium sounds stupid. If we are going to play in a corporate sponsered stadium I wish it was at least a company that somebody knew about. I've never even heard of dhl before. It sounds like some kind of hair loss disorder or something. 469620[/snapback] alas, DHT :lol
July 22, 200422 yr I knew it had something to do with a "dh." I also think dhl has something to do with bad cholesterol although i'm not sure.
July 22, 200422 yr I get all this stuff from the stupid pharmacuetical commercials I watching tv. I swear, if all these drugs worked like the commercials claim they do everybody wold live forever. "Just one bayer a day lowers your chance of having a heart attack by 99.7%!"
July 22, 200422 yr i know, thats why bad advertizing on television has ruined all advertising on tv. i mean, people look at commercials and automatically say "its bulls***" as do i, but im sure SOME products must be good
July 22, 200422 yr So... the name of the stadium won't change, huh? I guess it would be absolutely ridiculous to have the FedEx Orange Bowl at DHL Stadium.
July 22, 200422 yr They can call it what they want...it's still the same stadium since it was built so its still Joe Robbie Stadium in my books.
July 23, 200422 yr So it will stay Pro Player Stadium, but DHL will have all the signs...why not put it as Dolphin Stadium? I really didn't like Joe Robbie so I don't care if his name returns or not.
July 23, 200422 yr So it will stay Pro Player Stadium, but DHL will have all the signs...why not put it as Dolphin Stadium? I really didn't like Joe Robbie so I don't care if his name returns or not. 471215[/snapback] Well, if not for joe robbie the dolphins are still playing in the ob and the marlins don't exist.
July 23, 200422 yr So it will stay Pro Player Stadium, but DHL will have all the signs...why not put it as Dolphin Stadium? I really didn't like Joe Robbie so I don't care if his name returns or not. 471215[/snapback] Well, if not for joe robbie the dolphins are still playing in the ob and the marlins don't exist. 471237[/snapback] If not for him, the Dolphins would still be at a modernized Orange Bowl and the Marlins would have started play in a new ballpark.
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